For the full description of each interview and bonuses click here.
 

 Your How To Make a Million Dollar USP System Descriptions Are Below

You'll be able to immediately download the Million Dollar USP System, which includes:

OVERVIEW - Show Me The Money - How To Create (And Integrate) The Kind Of USPs Clients Are Dying To Get…And The 4 Ways To Use Them 

What is lean marketing? No one walks through the door at Wal-Mart or Fed-Ex and wonders why they’re there.

That’s the beauty of a USP. It’s all right there, on the table, spelled out. Salespeople know what they’re selling and they’re excited to do it.

Customers are clear on what they’re getting and are more responsive to sales presentations. The company is no longer trying to compete on price or trying to be all things to all people. It’s called lean marketing. And it’s how small businesses stand apart and grow in this economy.

In this audio you’ll hear the explanation of how USPs work to take the fat out of the sales process by targeting better prospects, attracting more alliances, increasing conversion rates, and improving lifetime customer value. It’s a process that gets integrated into everything from phone scripts to websites.

In the book he co-authored with Dan Kennedy called Stand Apart, Richard outlined the power USPs have for creating exponential growth. And in the follow-up product to that book, he shows you exactly how to make (and integrate) those kinds of powerful USPs.

You’ll Also Hear . . .

• The biggest mistake companies usually make with their sales force – and how something as simple as a USP can help to counteract that.

• Why Richard calls USPs the fastest source of new cash flow a company could have – and how to use them to qualify, convert, and sell more.

• The best way to work with business owners throughout the USP phase so you’re transforming their mindset away from traditional “let’s spend even more money on advertising” techniques to the kind of asset-minded lean-marketing that actually works .

• An insider’s look at the typical company Richard creates USPs for – the sad way they normally keep in contact with their past customers, the usual way they try to get prospects through the door – and how Richard uses his USPs to cut through all that and show them the money… fast.

• How the first two steps – creating and integrating the USP can free up money for a business in as little as 60 days (so owners have plenty of cash flow to pay you for the rest of the HMA steps).

Let’s face it. This is still a tough economy. But small businesses can’t keep blaming Wal-Mart if they fail, especially when they really only need to do two things to succeed – stand apart from the competition and stop competing on price already.

That’s where you and the USP come in. USPs are the fastest known way to increase profits because they streamline the whole sales process. They form the base of lean marketing. And in this audio, you’ll hear how powerful that is.

- 24-minute audio with 22-page transcript

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Module One - Breaking A Powerful USP Down To The Core

In order to create a powerful USP, you have to know what one looks like first. You might even need to change the way you think about marketing because Unique Selling Propositions have nothing to do with advertising.

They’re not branding or finding a slogan either. They involve uncovering the hidden assets a business has in order to highlight what makes them different from their competition.

That’s why Richard, the creator of the HMA System says the two most important steps in marketing are the creation and integration of the USP. In fact, in his 20 years of creating USPs, Richard says it’s not unusual to see those two steps alone work to turn a business around in as little as 60 days.

USPs are that powerful. 

So in Module One, Richard breaks down the elements of a powerful USP using the HMA System as an example to show the methods behind the magic.

You’ll Also Hear…

* Dissecting the USP into its main parts, along with a quick look at more than 8 possible marketing assets a business could have to give you an idea of where the hidden ones are usually found.

* Why it’s so important for a USP to be specific (think “LensCrafters: glasses in about an hour” instead of “LensCrafters: glasses fast”) and 3 other things every successful USP has in common.

* The real problem with the traditional “money-throwing” approach to marketing, why so many business owners think they need it, and how to guide them over to the kind of asset-minded marketing that actually works… without any money-throwing parts.

* Why everyone (yes, even the Average Joe) needs a USP nowadays – to get hired, to get ahead, to fight for a raise, etc… why that is and how they can use them.

* Exploding the myth most business owners believe in that customers buy because they are so great… or because of how many degrees they have or where they graduated (and the only thing customers do care about).

* A “real-life” story of how Richard used a business owner’s mistaken belief that customers cared about his PhD to uncover how his degree actually was a hidden asset, and the USP Richard came up with that brought up sales 100%.

USPs are especially important in this day and age when businesses have to stand out. It’s a harsh reality, but consumers just aren’t spending like they used to, so there’s not a lot of extra dollars being thrown into the economy.

The only surefire way a business can grow anymore is by taking dollars away from their competition. And in Module One, you’ll hear exactly how USPs work to do that.

- 26-minute audio with 24-page transcript.

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Module 2 - How To Change Demand Away From Price And Examples Of The USPs That Work To Do That

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Module Three - How To Craft Your USP: A Step-By-Step Look At Exactly How It's Done

Do not believe what a business owner tells you the USP is. He might be right, but if you don’t take the time to do thorough research, the costs could be traumatic. Richard starts his research off with an opportunity analysis where he looks over, under, and in between the business’s assets to find where the money is and where the USP begins. He calls customers, prospects, past customers.

He interviews staff members and watches all the presentations of the top salespeople. And then… he checks out the competition because if his USP isn’t unique, then it’s not a USP. 

And in Module Three, you’ll hear how he does it all, and how he does it all fast. He says it pretty much comes down to asking the right questions because you don’t want your research to come back with, “Oh yeah, customers like your products.” That’s not a USP. But in this audio, you’ll hear how to ask those right questions so you can uncover all the things you need to put the USP puzzle together.

* The steps, in order, that will simplify your research phase while making sure your USP is backed by the most thorough research possible.

* An effective (okay, maybe even sneaky) trick for making the kind of USPs that appeal directly to prospects and customers… because they use the keywords that mean the most to that audience.

* Why it’s so important for everyone to be excited and onboard about a USP – including having a website that shows that same excitement, and how to do it.

* Guiding principles and questions to ask yourself throughout the research phase that will help you know if one of the benefits you’re uncovering will work as the USP.
 
* Key strategies for researching the competition as a dummy buyer – so you can know for sure no one else has your USP.
Surprising benefits of the research phase -- believe it or not, it’s going to save you a ton of time later on.

* A little story about how Richard found a million dollars in profits for one company – by turning what everyone else saw as a detriment into an opportunity.

Richard says the most important thing to remember is that you’re not dead if you get the USP wrong. In fact, the only way to know if a USP is working is to test it, so don’t be afraid of what that testing might come back with. Listen to the marketplace – be open-minded and willing to go back to the drawing board if necessary.

And in this audio, you’ll hear all the steps you need to create a powerful USP the first time out.

- 27-minute audio, 26-page transcript

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There’s nothing more fulfilling for a business owner than when you nail the USP. Their business is their passion, and the USP reminds them why they get up every morning and work their butts off all day. Having that USP will give them focus, and after the integration phase, they’ll also have the thrill of watching their business grow exponentially. Here’s how that growth works. 

All traditional marketing revolves around a business growing in just one way – the attempt to get more prospects. And businesses usually throw a ton of money into that one way too… running ads, building or improving websites, throwing together social media campaigns and pay-per-clicks.

The HMA System allows for growth in three ways – attracting better prospects, converting more of them, and getting them to repeat their business. 

That’s why creating and integrating the USP are the first two steps. It allows you to maximize every lead. And in this audio, you’ll hear how that works.

You'll Also Hear...

- 19-minute audio, 18-page transcript.

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Bonus #2- How To Discover Your Most Valuable Marketing Asset - Getting Started.

Sometimes, explaining what a USP is, can be hard to do. Many clients are so desperate to get sales and income coming in fast that they don't take the time to understand how a USP can make all the difference. Use this report to educate your potential clients the value of the USP.

Learn  .  .  .

* A critical examination - does my business stand apart?
* How your company can grow sales out of thin air.
* The true definition of a USP.
* The untold reason why most companies don’t have a USP.
* The myth behind asset based marketing thinking vs. traditional marketing thinking
* How to discover what your company marketing assets are.
* How to identity the most important component of a winning USP.
* Why your USP should be first out of all marketing efforts.
* How you can claim a complimentary USP consultation for your business.

- 9-page document

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If you're developing a USP for either you or for your client, you'll soon realize that the USP must be tackles head on BEFORE you do any other marketing.  And only until you "GET" the importance of the USP, will this become completely obvious. Your UPS is the key to unlocking the money and sales safe. Once firmly in place and integrated into all other marketing steps will you see the unleashing power of these three letters U. S. P.

Here's what you'll learn . . .

* Why you want to finish your marketing with these two steps.
* Breakthrough solutions to grow your business three ways instead of one.
* How your business can grow EXPONENTIALLY.
* How to use database marketing with your new USP.
* How to take the sting out of alliance and partnership marketing.
* A simple - even illogical -- reason why the steps of a marketing system matter.
* Quick review of a four step marketing system that works for any business.
* The real reason why you don’t want to do any other marketing without these four steps in place!
 

- 7 Page Document

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Bonus Report #4 The Top Two Marketing Steps That Can Propel Your Business Sales And Profits 20%-100% Or More In As Little As 60-90 Days Guaranteed.

The USP is the number one most important thing you need to do before anything else with your marketing. You have to sit down and figure out what in the world you stand for.

Because if you can’t differentiate yourself, if you don’t have a reason you're different, then you can't get your sales scripting, you can't get your copywriting, you can't go to your media, cross promoting, community marketing –  because nobody knows why you’re different.

In this report you'll hear  . . .

* Shocking confessions WHY 99.9% of all companies don’t have a USP.
* The honest, no "bull crap" definition of a USP.
* Example of USPs
* The demystifying way to innovate demand for a USP.
* Examples of the HMA Marketing Consulting System's USP.
* The dirty little secret why branding only won’t work
* Clear and straight-forward advice why all departments must be sold on your USP.
* How a USP increases conversion rate.
* Why a USP works on-line and off-line.
* Cheap tricks- what do you do with unconverted prospects.

- 8-page document

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The second you place your order, PayPal will re-direct you to a page with a yellow button that when clicked will take you to your download instructional page.

If for some reason the redirect does not work, I will personally send you a link by email to your download instruction page shortly after your order is received.

See the image below.

You'll click on that button to access all your USP Magic downloads. 

And I'll also send you the links to the PayPal e-mail address used when you placed your order.

 

      

 

If you have any questions at all, feel free to text of call me at 858-692-9461. 

So don't wait, click here to order.

Sincerely,

Michael Senoff

If you just don't have the time for learning all of this stuff and you just want done for you USP development services e-mail Richard@USPmagic.com or Call 1-858-692-9461